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Established in 1989 in Ankara, it started distributing mobile phones within the body of Başarı Electronics Co. and since 2000, it continues its activities in a separate entity as Başarı Trading Co. to enhance its dedication on the value added distribution and related activities. Başarı Trading Co. currently operates in eight different locations as regional sales offices with main managements centres in Ankara and İstanbul, and manages its distribution channel from three logistic centers.
As one of the most active establishment in the mobile telephone retail sector with 850 dealers constituting 1,500 sales outlets in Turkey, Başarı Trading Co. has taken a high rank amongst the largest firms in the Turkish IT & Telecommunication sector.
The vision of Başarı Trading Co. is to deliver the highest quality
products and services that satisfy its customers' expectation to the
best extend, it is also intended to exploit customers' desires concerning
mobile lifestyle to be able to launch new solutions.
Başarı, a top telecommunications conglomerate in Turkey, wanted to
elevate its relations with its customers, while improving business
processes for better collaboration and retention. To be able to strengthen
its competitive edge with the customer centric strategy, its customer
relationship management strategy has been implemented with the participation
of all related employees utilising mySAPT CRM system and integrated
IT support. Main concentration has already been directed to enhance
customer loyalty to increase customer lifetime value for increased
sales and profit.
While realising its enterprise resource planning with SAP, Başarı Trading will be implementing e-business strategies and value added services on Internet to enhance its core skills, retain its customers and increase the revenue by effective logistics, broaden product range and new value added services as they emerge. Since the Internet offers efficient way for the collaboration between partners and customers, implementation CRM strategies is getting more important to reach and retain more customers. It is foreseen that reaching out much business partners over Internet will provide speed, savings, and effective planning driving more revenue. Başarı currently offers its product portfolio on the corporate web page and on dedicated web site www.sibermarket.com.tr
Mobile Enhancements
Through a separate sales/distribution channel than GSM, Başarı is continuing
operations in the GSM enhancements market as well. It's the firm's objective
to offer the consumer all available enhancements variety at the most reasonable
conditions. Başarı offers the mobile phones enhancements of Philips, Samsung,
Siemens and BenQ to its consumers in suitable conditions while providing necessary
information as well.
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