Established in 1989 in Ankara, it started distributing mobile phones within the body of Başarı Electronics Co. and since 2000, it continues its activities in a separate entity as Başarı Trading Co. to enhance its dedication on the value added distribution and related activities. Başarı Trading Co. currently operates in eight different locations as regional sales offices with main managements centres in Ankara and İstanbul, and manages its distribution channel from three logistic centers.
As one of the most active establishment in the mobile telephone retail sector with 850 dealers constituting 1,500 sales outlets in Turkey, Başarı Trading Co. has taken a high rank amongst the largest firms in the Turkish IT & Telecommunication sector.
The vision of Başarı Trading Co. is to deliver the highest quality products and services that satisfy its customers’ expectation to the best extend, it is also intended to exploit customers’ desires concerning mobile lifestyle to be able to launch new solutions.
Başarı, a top telecommunications conglomerate in Turkey, wanted to elevate its relations with its customers, while improving business processes for better collaboration and retention. To be able to strengthen its competitive edge with the customer centric strategy, its customer relationship management strategy has been implemented with the participation of all related employees utilising mySAP™ CRM system and integrated IT support. Main concentration has already been directed to enhance customer loyalty to increase customer lifetime value for increased sales and profit.